Marks and Spencer is a retailer company of Britain whose headquarters are in Westminster, London. It is one of the top selling brands in the world which carries the revenue of 10.38 billion GBP in 2019.
History and Name affiliation of Marks &Spencer:
Marks and Spencer company opened in 1884. In 1884, Michael Marks who was a polish refugee made a store in Leeds. He commercialize its brand with “don’t ask the price, It’s a penny” slogan. After a decade he came across to Thomas Spencer and they tied in to partnership knot. At that time Thomas Spencer was a late cashier of the wholesale company, Dewhirst. The first shop opened by them in Leeds, in 1904. The revolutionary policy of buying directly from suppliers was introduced in 1920 by them and in 1926 M&S (Marks and Spencer) became a public company. And thus in 1930 the Flagship Marble Arch got open. Later on, in 1931, Marks and Spencer introduced the food collection in which they used canned products and goods.
Furthermore, Michael Marks and Thomas Spencer introduced staff welfare services to facilitate their staff members by providing them pensions, health and dental care services, hairdressing, camping holidays and subsidized canteen in 1933, and in 1934, right after one year, Marks and Spencer set a British first research laboratory retailer. Marks and Spencer got the title to launch its own food technology division which worked with the standards of suppliers, producers and farmers. For the sake of revolution in packing they introduced a unique idea, they conduct the survey in 1954 in which they record the size of women’s legs to improve sizing strategy of packing and stocking.
Along the long run and struggle they introduced Indian and Chinese food in 1974 and in 1975 they inaugurated their chain by opening first store in Continental Europe, France, and Belgium. And later right after one year they introduced Chargecard. In 1999, they big success is achieved, Marks and Spencer launch online shopping website. And thus the sell got enhance day by day and introduction of new products also drift effectively. Per Una, Autography, Limited, Rosie, Blue Harbour, M&S Collection, M&S Energy are its famous brands which are introduce gradually. And now the chief executive of Marks and Spencer is Steve Rowe and Chairman is Archie Norman. The net income is £37.3 million.
Company and Brands:
The list and details of companies and brands which are affiliate with Marks and Spencer are given below:
Major Clothing Lines:
The line of this brand is Limited collection Junior which provides the Unisex customer gender. So the main products of limited collection brand is Kid’s party-wear, posh clothes, smart shoes, designer clothes and party-wear. For women, there is range of smart- casual clothing, lingerie and hosiery. And for men, there is a range of smart- casual clothing , aimed at a young ‘edgy’ style.
This brand is providing the range of female collection. It is introducing the designer fashion garments, belts, tunics, hats, shoes, bags, scarves, night clothes, umbrellas, belts, lingerie and hosiery. They also providing the discounted and off special edition designer clothes and Per Una’s small clothes.
This brand is providing only menswear . Because the products of this brand is cool, easy and relaxed casual, scarves and hats.
This brand is renowned as perfect line and it is about to Unisex. Therefore the products of this brand: coats, posh skirts, tunics, scarves, belts, lingerie and hosiery.
This brand is supported by denim, casual, indigo company and denim junior lines. Products for females: casual women’s clothes, scarves, gloves, handbags, belts, women’s jeans and women’s casual tops. So the products for boys: casual shirts, casual jeans and play-wear. And the products for unisex: posh clothes for kids, hats, baby clothes, blanket sleepers, Romper suits, cot blankets, babies and bibi by the indigo line and children’s high-end/upmarket jeans.
The lines of Autograph brand are casual for men, autograph weekend for unisex, formal for male, fair trade for unisex and luxury male. The products of this brand are mix ranges of hats, belts, scarves, gloves, bags, plus women’s lingerie, tunics, hosiery, smart and casual clothes, and fair cotton T-shirts for unisex. There are smart-casual clothing, formal shirts, ties, suits, belts, shoes, coats, party wear, and upmarket knitwear for men.
Marks and Spencer:
Mark and Spencer brand presents the all female collection in market. Hence the products for female are linen clothes, skirts, linen casual tops, linen tops, linen shirts and blouses, sports-wear for athlete female, upmarket T- shirt, utilitarian umbrella and jeans and shoes.
Classic collection brand is cover the lining of seasonal classics and summer classics. It is providing products smart casual seasonal clothes, scarves and hats for females in both lining. Therefore for men it is providing underwear, scarves, socks and pjamas in summer lining.
This brand is providing the line of heritage luxury and golf. It is introducing all men-wear. The products are casual clothing and golf clothing.
Other Clothes Lines:
Other adults only clothes lines:
The brands of this department are Sportswear, Bridal, Love life and love leisure, Petite Collection, Love Pink, M&S Maternity, Ceriso, Body, Post surgical, maternity, sporting etc. So the products range is touching is almost every type of clothes for almost every gender.
Other children’s only clothes:
The brand of ‘other children’s only clothes’ are skiware, essential-value-essential-quality, living the dream, bridal and confirmation, school, fair trade, dress-up, plus-fit etc. This brand is providing the products for girls, boys and unisex.
Other baby-wear lines:
The products of this brand is gloves, socks, shoes, cot linen, pure cotton and play-wear for babies.
Breakthrough Breast Cancer:
There is provided the charitable clothes for breakthrough breast cancer. So the products are ‘on line charitable T-shirt for the under 40’s’ and ‘ charitable merchandise aimed at raising awareness of breast cancer’
The products for men are Collezione and Airflex. It is providing products for women are Insola, Classic, Footglove, Limited Collection, Per Una, Portfolio and shoes, shoes shoes high-end-shoes.
Cosmetics, Toiletries and Perfumes:
Harvard, Autograph, Autograph Sport, Woodspice, Blue Energy, Formula For Men are the products for men on the other hand female collection is Isis, Tess Daly beauty, Florentyna, Natural Beauty, Earth Spa, In-bloom, Infusions, Butterfly eau de toilet, Royal jelly etc. The brands for unisex: Perfection and True red.
Branded cosmetics, Toiletries and Perfumery:
This is further divide into Skin beauty, Make up and Bath & Body ranges which further describes the wide range of brands just like REN, Global Escape, Hello Kitty, Philip Kingsley, Floral Collection etc.
This brand is providing the products for Interior Designs, Kitchen Equipment, Bedding and Furnishing ideas. On the other hand involves the range of other products vases, plates, crockery, utensils etc.
Food and Drink:
It is providing a wide range of branded food stuffs, major brands, alcohol, branded and food products. The well-known products are cakes, sweets, biscuits, tea etc.
Gift Shops/ Christmas gifts and ideas shop:
The products of gift shops and Christmas gifts and ideas shop are cut flowers, greeting cards, Christmas hampers etc.
Marketing and Store Outlets:
Stores of Marks and Spencer are common in the United Kingdom, Ireland, Amsterdam, Netherlands and Kalverstraat. So the store formats are usually of full line stores, Foodhall, Home stores, Outlet stores, M&S Foodhall and Online Services. Hence the marketing of M&S is effectively supporting by Logos, High profile media campaigns and Your M&S.