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AI in sports sports technology artificial intelligence sports analytics AI performance enhancement sports strategy fan engagement AI-driven sports smart sports technology data in sports
Khizar Liaqat
Jun 03 2024 06:49 AM
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Introduction

Exhilarating addition to the sports world—in which the fans feel the battle on the field and the intensity in the stands—is a new player: artificial intelligence. It is in the field very much like an experienced player, stepping into the arena to lead to a new dawn in innovation and possibility.

In the world of competitive sports technology has changed the way games are played and even watched. Previously, technology in sports started as something as basic as broadcasting or some statistics. Now it has progressed in much more complex analytics applications which are used for athletes training and tactics. At the front line of this evaluation today is AI which can work on vast amounts of data and can provide unimaginable insights. However, It is not limited to just analytics.

 

The chart from market.us showcases the expected rise of AI in the sports world from 2023 to 2033, divided into Software and Service categories. The market is set to grow significantly, with a Compound Annual Growth Rate (CAGR) of 30.3%. By 2033, the market should hit $36.7 billion, clearly showing the parts played by software and services. This emphasises the increasing use of AI technologies in sports, highlighting the growing investment in software solutions and services to boost performance, analytics, and management.

The purpose of the article is to unmask the role of AI across three popular sports: cricket, football (soccer), and tennis mainly. All these sports have witnessed huge integration in AI: from analysis of performances and injury prevention to fan engagement and refining the accuracy of decisions taken on the field. We will look at real-life examples and relevant current applications to show how AI is actually benefiting not only the individual athlete but also changing sports in a grand way.



Ai in cricket
Centuries old sport like cricket is currently going through a technology revolution mainly due to introduction of artificial intelligence into its tactical as well as operational aspects.

The role that AI is playing in performance analysis where it analyses each aspect of a player's game, is at the core of this shift in the way cricket is being played. The vast amount of data can be easily analysed with the help of machine learning algorithms. This helps in making some out of box tactics which improves individual and team performance.

CricViz's work is a notable example of AI application in cricket. This modern software processes enormous volumes of match data using complex AI algorithms to provide deep insights that were once inaccessible. The tools offered by CricViz are capable of forecasting match results, assessing player efficacy, and offering strategic advice specific to the particulars of every game. Coaches and analysts can gain a more sophisticated grasp of each player's contributions with their impact rating system, for example, which assesses a player's performance in relation to other players.

Teams can decide on practice priorities, game-day tactics, and even long-term player development by utilising such comprehensive information. This AI-driven strategy improves on-field performance while also giving spectators a deeper grasp of the game, which enhances the viewing experience.



Injury Prevention 

The physical demands of professional cricket can lead to injuries which can sideline a player from important matches or even worse. For recent examples we can take a look at the career of Jofra Archer, a promising young fast bowler of England who suffered an injury and has been out of the field for almost 4 years now, missing out on the peak of his career.The arrival of AI-enabled tools is, however, slowly changing the landscape of injury prevention and player management in cricket. These are sophisticated systems implementing real-time monitoring of health and performance data, enabling both medical and coaching staff to act on a proactive basis toward a significant reduction in the injury risk.


One of the most important applications of such technology is associated with the new STATSports Apex Athlete Series system. This new system uses artificial intelligence to follow and measure in extremely detailed ways a large number of measurements for each player: player movement, heart rate, and levels of exertion. From that data, the Apex system can isolate potential injury risk factors that are player-specific, meaning that training programs can be moulded and tailored to fit individual needs.


Transforming Umpiring Decisions 

Since one umpire’s call can decide the fate of cricket and can also cause huge controversies, accurate umpiring is an absolute necessity. The implementation of AI-driven systems has enhanced accuracy of umpiring calls, bringing a new level of fairness to the sports. These technologies support umpires by providing clear, data-backed inputs for making critical decisions during matches.

One of the best examples of this kind of technology is the Decision Review System (DRS), which is now an essential component in modern cricket. DRS assists umpires in making close calls, including leg-before-wicket (LBW) judgments, possible catches, and boundary decisions, by utilising Hawk-Eye, an advanced ball-tracking device. Hawk-Eye creates a three-dimensional depiction of the ball's trajectory by using many high-speed cameras positioned throughout the field. AI systems then evaluate this data to forecast the ball's trajectory with a high degree of accuracy, assisting umpires in settling controversial calls.


AI in Football

Football is the most popular sport in the world, with over 4 billion fans globally it generates a lot of revenue and jobs. AI-driven platforms have now taken place in the field of football too.These innovations are transforming how teams prepare for matches, ensuring they are not only reactive but also proactively informed by deep data-driven analysis.


Tactical Analysis 

We all know how competitive a football game can be. Tactical analysis is key, as it can dictate the outcome of a match by enhancing team strategies and preparations. Platforms based on AI have changed this aspect of the game by offering such in depth that were not even imaginable. These platforms analyse vast amounts of data collected during games to provide a deeper understanding of player movements and team dynamics.

The Tactical Analysis software from SoccerLAB is a notable example of this technology. This software analyses information about player movement patterns and tactical formations using cutting-edge AI algorithms, giving coaches the ability to analyse every little detail of gaming. SoccerLAB offers vital insights that can be the difference between winning and losing, whether it's comprehending the opposition's favourite formations or so completely possible holes in their defence. This technology improves decision-making in real-time during matches and assists in creating customised training sessions that target particular tactical demands. SoccerLAB demonstrates how AI is changing football into a more strategic and data-driven sport through such in-depth and useful insights.

Fan Engagement 

AI-powered technologies are altering the fan experience as football clubs want to deepen their bond with supporters. With the help of these tools, clubs can provide highly customised and engaging material that speaks to the individual interests and passions of every fan. This strategy strengthens the sense of community and devotion among supporters in addition to improving the fan experience.


AI in Tennis

Tennis, with its surgical precision and individual genius, is another sport that is leveraging the power of AI to the hilt.

 

Performance Analysis

Performance analysis in tennis is the process of dissecting the strengths and weaknesses of a player to devise a sound game strategy. AI-powered tools can analyse match footage and player statistics to provide a detailed study of several game aspects, including serve patterns, return strategies, and movement efficiency.

AI-powered platforms like IBM's Watson are used in marquee tennis events to provide real-time analysis and predictions. Such platforms can track the player's movement, shot selection, and other vital parameters for the coaches and the players to make informed decisions. In the presence of AI, therefore, players can tweak their techniques and devise strategies that play to the growing propensity of the opponent across the net.



Injury Prevention and Management


AI is also playing a key role in the prevention and management of injuries in tennis. Wearable devices embedded with AI tools can continuously monitor the physical status of the players along with parameters like heart rate, body temperature, and muscle activity. The data can be analysed to detect early signs of fatigue or stress experienced by the players, and timely actions can be taken to prevent injuries.

The Catapult wearable system, for example, uses AI to check the biomechanical data and provide insights surrounding the susceptibility of the player to injury. The insights can help the coaches and the medical staff devise specific training and recovery programs so that the players get into good physical shape.


Enhancing the Fan Experience

AI is also enhancing the fan experience in tennis by providing more entertaining and engaging content and more interaction. AI-powered platforms can provide real-time game statistics, player insights, and personalised tips for the viewers. AI-driven virtual reality and augmented reality experiences can enable fans to get the sense that they are inside the game, all thanks to extensive and dynamic means of engaging with the sport.

For example, IBM SlamTracker uses AI to offer real-time analysis of the games and predictive insights in major tennis championships. The platform monitors critical performance indicators at the same time as it offers fans in-depth analysis of the players’ strategies as well as match dynamics. These types of innovations make the watching experience more engaging and informative, hence attracting a larger population to the sport.


Conclusion 

Artificial intelligence is changing the sports world by transforming how games are played, examined, and enjoyed by audiences. In cricket, football, and tennis, AI is improving performance analysis, preventing injuries, and boosting fan engagement. This brings new levels of accuracy, planning, and thrill to these sports.

AI processes huge amounts of data to provide useful information, helping athletes and teams reach new levels. By adding AI into various parts of sports, we see new ideas and opportunities that benefit individual athletes and the wider sporting community.

As AI advances, its impact on sports will grow. We will see more major improvements and an improved experience for fans everywhere. The future of sports, with AI as a key player, will be more lively, challenging, and captivating than ever before.






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